Estée Lauder introduces the next generation of color with high-impact glosses that drench lips in enviably chic shades. Lasting shine, maximum moisture and three multi-dimensional finishes combined with vibrant color and nuanced tones, set the stage for a modern, sensual look. A special collaboration of six fashion-forward shades by Estée Lauder Creative Makeup Director Tom Pecheux folds into the irresistible collection of bold, juicy hues and subdued neutrals, redefining color for lips. Experience a collection of rich attitude and saturated color by Estée Lauder.

34 BOLD, SEDUCTIVE SHADES

  • Exclusive True Vision Technology wraps pigments in a crystal-like coating to provide intense, brilliant color and shine
  • A subtle to high-impact color palette ensures a shade for all skin tones and desirable lip looks
  • Smooth, even pigments impart a soft, fullness to the lips
  • 34 sleek shades of natural nudes, edible berries, seductive reds and sensual plums

3 LUXURIOUS FINISHES

From a soft satin shine to an energetic sparkle, these three distinct finishes glide onto the lips to draw maximum attention:

  • SHINE: Color-true pigment polymers deliver an ultra shiny, glossy finish
  • SHIMMER: Finely cut pearls provide a mirrored shine with fierce shimmer
  • SPARKLE: Super high-shine fused with high-powered metallic sparkle for the most dramatic look

INFINITE MOISTURE

  • Vitamin C and Vitamin E moisturize and help protect lips
  • Multi-functional humectants enhance lips’ emolliency and moisturization leaving lips immediately soft and hydrated

LIGHTWEIGHT, COMFORTABLE TEXTURE

  • Non-sticky, non-tacky formula leaves lips beautifully cushioned
  • The new flexible, precision applicator delivers the perfect opacity in an even and fluid application
  • Exclusive signature fig scent

Availability: NEW Pure Color Gloss will be available at all Estée Lauder counters nationwide and www.esteelauder.com starting in June 2010.

Suggested Retail Price: $18.00